The social responsibility of engineers Essay Example | Topics and Well Written Essays - 1250 words

The social responsibility of engineers - Essay Example Can a business really have responsibilities? It is only people who can be said to be either responsible or irresponsible. If a corporation is viewed as an artificial person, then it follows that its responsibilities are also artificial. Therefore we conclude that businessmen are the ones who should be responsible. Therefore when saying that businesses should have a social responsibility, implies that the corporate executives running these businesses are the ones to take up responsibility. Even if a corporate executive is an employee of the business owners, he still has direct responsibilities of running the business (Friedman). A businessman is said to be socially responsible if he/she were to act in a way that does not necessarily interest his/her employers. For example, a corporate executive may refrain to increase the price of certain products out of concern that doing this might lead to inflation. Such action could be contrary to the best interests of the corporation. The corporate executive could hire less qualified personnel in order to contribute to poverty reduction. In each of the mentioned cases, the business man would be spending either the employer’s or the customers’ money for a general social interest. His actions would therefore be evidence of social responsibility. If a businessman were to spend the stockholders’ or the customers’ money in a different way from that of his customers, he would be in effect imposing taxes on them. This process may lead to political questions since it is the work of the government to impose taxes and plan expenditures (Friedman). Social responsibility has its consequences. Let us take inflation for example, what if a businessman was told that he has to contribute in fighting inflation, what actions would he take? Lowering the price of the products could lead to a great financial loss. Reducing the rate of production would lead to shortages and if were to reduce the employees’ wages, these would

Marketing Strategy Group Project Assignment Example | Topics and Well Written Essays - 750 words

Marketing Strategy Group Project - Assignment Example At this juncture, appropriate hypothesis statements have been structured and the specifications of the most suitable research methodology identified. This section deals with tools and techniques of collecting information. In addition, data organization will be carried out in this section. The questionnaires used in this part aims at measuring the probability that the subject market will respond positively to the business move intended by the company. To measure this construct, it would be appropriate to apply questionnaires that solicit varied opinions from the respondents. Single item scales force respondents into making subjective responses due to lack of choices (Nigel, 2007). Therefore, multi item scales like Likert and constant sum scale will serve the purpose of providing varied responses from the interviewees. Questionnaires of varied types used below all aims at providing information on the level of preference held by the students at Nova campuses. Questionnaire 1 Have you ev er consumed Dunkin Donuts in your life? {yes}{no} (Forced) 2 Would you like Dunkin Donuts Company to establish a food kiosk at your campus? {yes}{no} (Forced) 3 How many times go you buy Dunkin Donuts in a week? {1-2 times}{3-4 times}{4-6 times}{Daily} (Non Forced) 4 At what time of the day would you like to consume the company’s donuts? {Morning}{Afternoon}{Evening} (Closed Ended) 5 Give your opinion concerning the hygienic quality of Dunkin’s donuts? (Open Ended) 6 Dunkin Donuts are delicious and sweet {Strongly Agree}{Agree}{Neutral}{Disagree}{Strongly Disagree} (Likert) 7 Most students would appreciate presence of Dunkin Donuts in the campus {Strongly Agree} {Agree}{Neutral}{Disagree}{Strongly Disagree} (Likert) 8 How would you rate the company’s food provision services? {Very Good}{Good}{Fair}{Poor}{Very Poor} (Likert) 9 Give your opinion concerning the company’s donut prices. Expensive †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ â₠¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ Inexpensive (Semantic Differential) 10 Describe the company’s point of sale services. Fast †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ Slow (Semantic Differential) 11 Describe the company’s product specifications and characteristics Donut Taste, 30 Donut Quality, 20 Donut shape, 25 Donut colour, 25. Total Points= 100. (Constant Sum Scale) b) Administering Questionnaires In every research process, the success of a research exercises depends on the method used to administer data collection exercise. In a survey exercise, a researcher should choose an appropriate venue and context for administering questionnaires. In this context of Dunkin Donuts, the most appropriate method of administering questionnaires to the students would be in a social gathering, especially during means (Bruce & David, 2011). The researcher would present the students with there questions before or during meal breaks. Administra tion of questionnaires in a leisure and meal breaks allow a researcher to collect objective responses from the respondents. In addition, a researcher should present questionnaires in a relevant environment as this will increase the chances of obtaining honest opinions from the respondents. On the contrary, administration of questionnaires in an informal setting like during meal breaks may present some disadvantages that might affect reliability of the obtained results. Questionnaires require a substantial amount of time to fill and